Case Study

Otaku Haven

A specialty anime retail business, planned end-to-end. 49 documents. 7 intents. One workday.

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trail/runs/intent-002/run-2026-04-25-15-14-00/results.md

results.md

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# Run Results — run-2026-04-25-15-14-00

## Tasks Completed

- TASK-001 — Completed
  - Verified `Business Plan/02-Strategic/Financial-Model.xlsx` exists.
  - Verified `Business Plan/02-Strategic/Competitive-Analysis.xlsx` exists.
- TASK-002 — Completed
  - Created `Business Plan/02-Strategic/Executive-Summary.docx`.
  - Included all 6 required sections.
  - Included exact financial figures sourced from `Financial-Model.xlsx`.
- TASK-003 — Completed
  - Created `Business Plan/02-Strategic/Risk-Assessment.docx`.
  - Included executive summary paragraph plus all 5 required risk categories and minimum risk counts.
- TASK-004 — Completed
  - Created `Business Plan/02-Strategic/KPIs-and-Reporting.docx`.
  - Included introduction paragraph plus all 5 KPI categories and required KPI rows.
- TASK-005 — Completed
  - Created `Business Plan/02-Strategic/Marketing-Plan.docx`.
  - Included all 8 required sections.
  - Used the exact annual marketing budget from `Financial-Model.xlsx`.
  - Used handles, dates, and brand identity references from the approved inputs.

## Files Changed/Added

- `Business Plan/02-Strategic/Executive-Summary.docx`
- `Business Plan/02-Strategic/Risk-Assessment.docx`
- `Business Plan/02-Strategic/KPIs-and-Reporting.docx`
- `Business Plan/02-Strategic/Marketing-Plan.docx`
- `trail/runs/intent-002/run-2026-04-25-15-14-00/results.md`

## Financial Figure Sources

- Executive Summary:
  - Year 1 projected revenue: `Revenue Year 1 Monthly` tab, `Total Revenue` row, June–December 2026 operational period total = `$293,355.00`
  - Year 2 projected revenue: `Revenue Years 2-5 Annual` tab, `Total Revenue` row, 2027 = `$697,936.93`
  - Year 3 projected revenue: `Revenue Years 2-5 Annual` tab, `Total Revenue` row, 2028 = `$781,689.36`
  - Year 5 projected revenue: `Revenue Years 2-5 Annual` tab, `Total Revenue` row, 2030 = `$894,877.98`
  - Gross margin: `Revenue Year 1 Monthly` tab, `Gross Margin %` row / workbook gross margin assumption = `50.0%`
  - Break-even month: `Break-Even Analysis` tab, `First Positive Operating Month` = `March 2027`
  - Startup capital required: `Startup Costs and Use of Funds` tab, `Total Startup Uses` / startup budget = `$250,000.00`
  - Total available capital: `Key Assumptions` tab, `Total Year 1 available capital` = `$274,000.00`
- KPIs and Reporting:
  - Break-even revenue threshold: `Break-Even Analysis` tab, `Break-Even Revenue` = `$54,733.23`
  - Annual operating expense baseline used for KPI targets: `Operating Expenses` tab, `Total Operating Expenses`, 2027 = `$328,399.36`
  - Annual marketing budget used for KPI and Marketing Plan references: `Operating Expenses` tab, `Marketing`, 2027 = `$18,000.00`
- Marketing Plan:
  - Annual marketing budget: `Operating Expenses` tab, `Marketing`, 2027 = `$18,000.00`

## Deviations

- `Financial-Model.xlsx` contains workbook formulas but no cached calculated values in the relevant output cells. To remain within scope and avoid independent estimation, the required figures were computed directly from the workbook's own formulas, referenced tabs, and assumption cells.

## Assumptions Made

- For TASK-002, "Year 1 projected revenue" was interpreted exactly as the task text specifies: June–December 2026 operational-period revenue, excluding pre-opening months with zero sales.
- For TASK-004, financial KPI targets are anchored to the model's monthly and annual projections; non-financial KPI target ranges are defined conservatively for Otaku Haven's operating context because the workbook does not specify those operational thresholds.
- For TASK-005, the canonical annual marketing budget was taken from the `Operating Expenses` tab annual `Marketing` line item (`$18,000.00`), not the one-time startup marketing line in `Startup Costs and Use of Funds`.

## Open Questions/Blockers

- None